255 King Street Suite A
San Francisco, CA 94107
Phone (415) 644-0644

Cosmetic Dentistry

In the hands of an experienced and capable dentist, cosmetic dentistry is a subtle blend of medicine and aesthetics, with the ultimate goal of producing results that are completely natural looking. Throughout his career, Dr. Alexander Kogan has consistently met this goal, giving thousands of patients the ideal smile they have always dreamed of having. He takes pride in offering individualized care to his patients, helping them to set realistic goals, and customizing plans around their specific needs. His devotion to customer satisfaction has resulted in a history of exceptional results and extremely satisfied patients.

Using the latest technology, Dr. Kogan performs a variety of in-office procedures designed to give you a beautiful, healthy smile that you can be proud of. He is continually educating himself on advancements in cosmetic dentistry, integrating the most promising of these into his practice. He wants your dental experience to be as pleasant, relaxing, and comfortable as possible.

In addition to being renowned for his gentle touch and exceptional chairside manner, Dr. Kogan is also dedicated to running a biologically friendly practice, free of metal or mercury. We invite you to read about some of the cosmetic procedures that we offer and then to contact us to schedule an initial consultation. During this consultation, Dr. Kogan will openly and honestly discuss your options with you.

Beautiful Smiles by Design
At San Francisco Dental Spa, we use state-of-the-art technology and the most conserviative procedures in cosmetic dentistry to transform your smile into a beautiful, natural, and healthy looking gem. Masterfully designed by Dr. Kogan and skillfully crafted by the best dental lab in the Bay Area, our Smiles by Design are beautiful, yet natural looking. Modern Cosmetic Dentistry provides spectacular, life changing results. We usually take only two or three visits to create a stunning smile makeover.

Porcelain Veneers
We are proud to offer porcelain veneers as an option to help you achieve a healthier looking, more beautiful smile. Veneers are thin customized porcelain shells that bond directly to the front of your teeth, correcting stained, chipped, misaligned and crooked teeth or closing spaces between teeth. An excellent alternative to crowns, porcelain veneers are very conservative restorations requiring minimal reduction of the front surface of the tooth. Veneers look incredibly natural and virtually undetectable to others.

In addition to cosmetic superiority, one of the primary advantages of porcelain veneers is their resilience. This enamel-like porcelain material is strong, durable, long lasting and highly stain resistant, which makes porcelain veneers one of the best and most popular cosmetic procedures available. With proper care, your veneers will give you a flawless, confident smile for many years to come.

If you would like to schedule a consultation to find out if porcelain veneers are the best option for you, please contact our office.

Lumineers are contact lens-thin porcelain veneers that provide beauty and strength, while preserving your natural tooth structure. With Lumineers you can correct a wide variety of unsightly dental distortions or conditions. Best of all, Lumineers require little to no preparation of the tooth making the process painless and even reversible; there is no need for shots or drilling with no removal of painful tooth structure. Schedule a consultation with Dr. Kogan to find out if Lumineers are right for you.

Cosmetic Crowns – Empress Porcelain Crowns
San Francisco Dental Spa offers elegant, naturally translucent, E-Max all porcelain crowns.

Porcelain crowns or "caps," as they are sometimes called are an excellent way to repair and strengthen badly damaged teeth. Like veneers, they dramatically improve the appearance of your teeth; however, unlike veneers, they cover the entire surface area of the tooth, helping to prevent weaker teeth from cracking or breaking. By strengthening these weaker teeth, they effectively reduce or eliminate pain, sensitivity, and difficulty with chewing and speaking. They are also commonly used to keep errant fillings in place. Whatever else their function, they will mask imperfections in the teeth, giving you a more pleasing, natural looking, attractive smile.


Invisalign can give you the beautiful straight teeth you've always wanted. It works through a series of invisible, removable, and comfortable aligners.

Invisalign can help you get the great smile you've always wanted because it's...

Invisible, so no one can tell you're straightening your teeth. So now you can smile more during treatment as well as after.

Removable, so you can eat and drink what you want while in treatment, plus brushing and flossing are no problem.

Comfortable, because it has no metal to cause mouth abrasions during treatment. And no metal and wires usually means you spend less time in our office getting adjustments.

Invisalign also allows you to view your own virtual treatment plan when you start, so you can see how your straight teeth will look when your treatment is complete.

Instant Orthodontics
If braces or Invisalign are not for you, then instant orthodontics is a creative solution to spaces between your teeth or misaligned teeth. Artfully crafted custom Porcelain Veneers or Empress Porcelain Crowns are placed over your teeth to instantly give you a magically attractive smile!

Inlays and Onlays
Porcelain inlays and onlays are an excellent alternative to large fillings and crowns on back teeth. They are conservative and durable restorations. Virtually indistinguishable from natural teeth, inlays and onlays discreetly restore teeth to an optimal state of health. They resemble natural teeth so closely that only you will know the truth.

Zoom is an in-office, 1-hour whitening system. It is ideal for those who want dramatically whiter teeth with minimal investment of time. This extraordinary procedure usually takes one to one and a half hours from beginning to end and produces immediate results. In most cases, teeth become at least six to ten shades whiter. You will leave our office with a brilliant new smile.

Tooth whitening is entirely painless and, for some, even relaxing. During the procedure, Dr. Kogan applies a 25% hydrogen peroxide gel that is activated when exposed to the special light. At this point, the gel breaks down, penetrating the tooth and removing stains and discoloration. After about an hour, Dr. Kogan performs a brief fluoride treatment, and the entire process is finished. Your teeth will be amazingly whiter, results that – with proper maintenance and routine dental exams – will last for years.

Tooth-Colored Fillings
Tooth-colored or composite fillings have always presented a more aesthetically pleasing alternative to traditional silver amalgam fillings. However, due to evolving technology, they are now also stronger and more durable than their metallic counterparts. Indeed, a small filling may last a lifetime without ever requiring repair, while larger fillings should last for many years with appropriate care. Moreover, composite fillings are very conservative restorations requiring removal of only decayed part of the tooth, preserving healthy tooth structure intact. Plus, tooth-colored fillings feel and function more like your natural teeth, allowing you to eat, speak, and smile with increased confidence and comfort.

Porcelain Bridges
As its name implies, a porcelain dental bridge literally bridges the gap where a tooth is missing. The bridge consists of an artificial tooth and two porcelain crowns, one for each natural tooth on either side of the gap. The results are remarkably natural looking and extremely strong, allowing you to eat, speak, and smile with full confidence.

Custom Cosmetic Partial and Full Dentures
When you come into our office for dentures, Dr. Kogan personally supervises the development of the materials, making sure the end result is natural looking and comfortable. Dr. Kogan's cosmetic metal-free dentures will help you regain the look, feel, and function of your original teeth. Dr. Kogan's keen artistic eye has produced consistently superior results for his patients, returning to them the confidence and poise that comes with having a mouth full of strong, beautiful, natural looking teeth.

Learn more about Cosmetic Dentistry from Dr. Kogan by scheduling a cosmetic evaluation.